EP. 05 | KNOW THE MESSAGE

In our exploration of the 3 Verbs – Actions to Improve Your Online Communication, Mike talks with us what it means to KNOW:

The more you understand, the better you’ll be able to communicate.

So, whether you are presenting to one person in an online meeting, on Zoom with a whole gallery of other faces, or delivering a webinar where you’ll see no one – you’ll be secure in what you are communicating. You should KNOW your message, and HOW THEY WILL HEAR your message.

How do you organize your message for yourself and for others to pick up what you’re putting down?

1. Ask Questions.

Why am I doing this? Who am I talking to? What is my overarching idea? What is your central idea?

2. Choose Your Big Idea.

You could talk about anything. But it’s really important to choose the Big Thing. What is the overarching idea? What is at the center – the heart – of your presentation?

3. Brainstorm.

Make a mindmap, spread it all out on post-its, and then step back and consider it all. What are all of the different points you can cover?

4. Organize Your Points.

Look for your key points. Not all points are created equal. Work to narrow down the ideas into just three points. Simplify.

5. Script Your Conclusion.

Your conclusion is your Landing. This is where you want your audience to go. After you have your three points, you script your conclusion.

6. Write Your Introduction Last.

Your Take-off is what you work on AFTER you have the rest of the speech or presentation figured out. You’ll be able to introduce your premise because you now know where you are going.